On his first day at Deimon High School, Sena Kobayakawa hopes to start fresh after years of gofering for bullies and hiding behind his childhood friend, Mamori Anezaki. Three delinquents corner try to beat him up in a rundown shed, but the trio are scared off by an upperclassman named Ryokan Kurita. Sena learns that Kurita is the lineman for the school's struggling American football team, the Deimon Devil Bats, and that the shed is their clubhouse. As he and Kurita converse over cake and tea, Sena's curiosity about the sport grows. He asks to join as the team's manager and the two befriend each other.
The delinquent trio jump Sena on his way home, but he manages to fight them off and a chase ensues. Sena uses the superhuman speed and agility gained from gofering to evade his pursuers, while Youichi Hiruma—the Devil Bats' quarterback and school shadow tyrant—follows eagerly from a distance. Sena dives into a subway car and escapes the trio, whom Hiruma humiliates by stripping them naked and taking photos.
The next day, Hiruma presents Sena to Kurita, all tied up and terrified. He forces Sena into a player's uniform and armor, along with a tinted visor helmet. Hiruma tells Sena that he is their new running back and that he must hide his identity, and thus christens him "Eyeshield 21." Meanwhile, the delinquents find Hiruma's blurred photos plastered around the school, with a written threat to reveal their faces if they bully Sena again.